Our Mission

We are a global team of passionate and positive anglers bringing a set of values and purpose to fishing. Our community allows each angler to be part of something greater than themselves: promoting conservation, practicing catch & release, sharing knowledge and passing on these values to the next generation.

Members of the WKF community have the upper hand in the fishing community.

Our mission is simple, provide our members with awesome deals on the best gear and the freshest attire, deliver access to the most exciting fishing events and make available online connections to like minded anglers and top fishing experts in the industry in order to help all our members become better anglers.

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What's Happening?

Check out some of the great events and fishing adventures we have been on - and more importantly find out how to join us at the next ones!



2nd Annual Saltwater Edge Kayak Albie Shootout


3rd Annual Fall Run Striper Classic

- North Shore, MA

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Our Supporting Companies

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We can provide YOU with awesome discounts, prizes and giveaways thanks to these awesome companies!

As seen in the media

View our latest article in Coastal Angler!

03 2016 WhyKnot Cover

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Head Captains

Meet Joe and Matt; the Co-Founders and Head Captains of #TeamWhyKnot!

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Joe Gugino

Joe Gugino was first introduced to fishing by his mother while staying at Twin Oaks Lodge up in Canada with his family. He grew up fishing in freshwater around where they lived in West Hartford, CT with his brothers and their friend Brian Malchoff. During high school, and college, Joe was most focused on playing lacrosse and played at Endicott College for 4 years. He became reobsessed with fishing after graduating college, and staying on Boston’s North Shore. That is where he fell in love fishing for Striped Bass, especially from his kayak, but also from shore, boat and SUP. He loves fishing and catching big fish, but enjoys getting others into the sport, and seeing them hook up just as much!

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Matt Zimmermann

Matt grew up in Glastonbury, CT. Since an early age with his family Matt would visit his grandparents in FL and would obsess over fishing the ponds behind their house. He was hooked, at the age of 16 he started working on a private charter boat fishing Block Island and RI waters. Specializing in topwater plugs and light tackle, his love for the sport grew to a new level. After playing hockey and attending Endicott College, Matt & Joe founded Why Knot Fishing. Together, their passion and dreams are starting to become a reality.


Check out the latest and greatest photos and videos from our team member’s time on the water!


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What Do I Desire - Fishing

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